Isabel Castro Insuasty
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As Musician
Music has always been a form of entertainment, at first I sang and played guitar everywhere, I participated in contests and was in all the musical activities that were fun: Musical groups, carnival groups, music and dance courses, contests.
Being a university student, while I was a marketing student, I combined the area of culture in logistics, collaborating with the university on cultural issues in addition to being part of the musical group as a guitarist and singer.
During his stage as an artist I did not stop singing, playing guitar and other string instruments, in various rock, funk, Andean, llanero, and Cuban musical groups.
"I have always been passionate about music, because it is a spiritual language"
As a singer he won 3rd place twice in unpublished interuniversity song, singing a song to the rhythm of Son Sureño, a traditional musical genre in Pasto.
He also won a contest with his rock group “Viaje sin Armas” as a top talent in Bogotá and explored the studios and rehearsal rooms of Chapinero.
At this time she supported some groups of friends and as a hobby she promoted musical releases, from there she discovered the studios of Radionica and Radio Nacional de Colombia, City TV among others.
Iván García, journalist of Radiónica, Isa Insuasty. 2009
Introduction to the music industry
He completed his thesis in Musical Marketing with market research throughout Colombia thanks to the support of Gerardo Galvis, then marketing manager of Tower Records and Prodiscos, who provided valuable information and introduced it to the music industry.
Later, thanks to her thesis reaching the hands of Juan Diego Montoya, president of Tower Records, she began promoting online music releases, being director of digital marketing and Gerardo's right-hand man, collaborating with different record labels: EMI, SONY , WARNER, UNIVERSAL, VIBRA, DISCOS FUENTES among others, jointly planning marketing and advertising campaigns for nearly 30 music stores throughout Colombia.
Photo: Gerardo Galvis, Fernán Martínez, Cleiver Espitia, Isa Insuasty
As digital marketing director at Prodiscos and Entertainment Store, she began her learning about the digital world.
These were the first steps as SEO, doing Google campaigns, managing e-commerce and activating campaigns with community managers for social networks, including fan clubs, to achieve the sale of songs through downloads or physical albums in the stores throughout the country.
He has also supported other record labels in their digital marketing plans such as the children's music label “Toy Cantando” where he learned about managing YouTube channels and monetization strategies.
They carried out activations and campaigns such as:
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Red Hot Chilli Peppers in the T zone where two chili peppers were handing out flyers. Iron Maiden birthday campaign with Eddy the band's avatar who celebrated with a tribute band.
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Online contest for the best Michael Jackson costume among fan clubs, to win the deluxe edition.
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Autograph signings in stores such as: Choquibtown, Silvestre Dangón, Dulce María, Andrés Cepeda, Fonseca, Don Tetto, Dragon y Caballero, Juanes, Zoé among others.Red Hot Chilli Peppers en la zona T en donde dos chiles repartían flyers.
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Photo: Isa with music personalities since 2009.
Re-discovery of Nariñense music
After several years of working in Bogotá, he wanted to return to his hometown San Juan de Pasto (Nariño - Colombia) to recognize the local scene.
Here she started as Executive Producer of the Pasto Jazz festival.
Managed and held a conference on streaming platforms with the support of Spotify, Onerpm and the Mayor's Office goverment of Pasto for 200 attendees.
He made General Bong's first tours: Colombia, Mexico and Ecuador.
And he made the connection with important producers and musicians in the city such as maestro Wilson Benavides of Wilson y sus stars, Fabuloso Sexteto Caracha, Los Ajíces, Aimer el Sensei, Genesis Internacional and more.
Entrepreneur stage
With his first business IN EMPRESARIOS he made his musical catalog of approximately 800 songs in the city of Pasto, having ONErpm as an ally for digital distribution. He shared knowledge with the musical community of Nariño and provided promotional and advisory services to regional artists.
Describe your image
Describe your image
Describe your image
He collaborated with the Pasto Children's Hospital so that the famous singers: Manuel Medrano and Santiago Cruz, could visit the children with cancer, who went to their rooms in the hospital to give them a moment of joy.
Tours and marketing campaigns
In 2018, it supported the digital promotion of the macro-concerts in Colombia by Jesse and Joy (Mexico), Juan Fernando Velazco (Ecuador), Kany García (Puerto Rico) and SIAM (Colombia).
Planning and execution of several Tours of the International Septet of Switzerland, to Colombia and Mexico. Brand image redesign campaign, new launch concept, website redesign and complete advertising campaign.
With those who had the honor of being invited to the house in Mexico, then Swiss ambassador to Mexico, Mr. Louis Tourone now in Ireland.
Photo: Louis Tourone, Swiss ambassador, Isa Insuasty manager, Michael Fleiner, Musical Director International Septet.
He began to participate in all the music markets in Colombia: Caribbean cultural market, coffee axis market, Bogota music market and International Music Markets: SXSW, BIME, Eurosonic and others.
The Journey of the Soul, a project created to transmit the spiritual journey through meditative music with raizal sounds, with which they participated at SXSW.
He performed the “Folk'n and Rolling Tour” of the Swiss band Make Plain, in which they managed to be the opening act for the Argentine band No Te Va Gustar in Barcelona.
Dates were held in Colombia and Mexico, in addition to great promotion in digital and important media such as Caracol, RCN, Revista Vea, Colmundo Radio, City TV, El Tiempo among others.
SEO and marketing for radio
She worked for two years as an SEO consultant to position the websites of Radio Nacional de Colombia and Radionica, traveling to radio studios throughout Colombia and training radio journalists on on-page SEO issues.
Managed the digital advertising for the Radionica Concert at Movistar Arena 2019.
She took the Music Business Course with the Fernando Sor Music and Audio School, which is a tutorial on how to upload music to the ONErpm platform, still available on Fernando Sor's website.
She has given conferences for: CEDAR musicals, background festival, Fernando Sor and Festival Voces de jazz in Cartagena and Mercado del Caribe.
She has collaborated with Music Supervisors on the licensing of songs for the series “Jugar con Fuego”, “Colmenares: Historia de un Crime”, “Ya no soyhere”, “Acapulco”, “Entre Fuego y agua” and others, and here His interest in audiovisuals was born, which is why he decided to create a new brand FILMTONO.
On Spain
She collaborates as director of alliances and communications for the LATIR Music Festival and Latin American cultural week in Barcelona.
